GROWTH MARKETING BUILT FOR SCALE
Smarter growth
for startups
Momentum got you here; strategy will take you further.
We help health and wellness founders create a clear, connected marketing strategy that supports the next stage of scale.
The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
The Strategy Behind
Predictable Scale.
What worked at $10M or $25M won’t hold up at $50M+. We help brands replace fragmented marketing with a clear strategy designed to scale responsibly to $100M.
FINALLY.
Growth
Done right.
We build growth systems that give teams clarity on what’s working, why it’s working, and how to scale it responsibly from $50M to $100M.
OUR SERVICES
Strategic growth support for brands scaling from $50M to $100M. We bring clarity to your marketing, align your channels, and help you build a system that supports predictable growth.
WHO WE ARE
We believe strong marketing brings clarity, focus, and confidence to growing brands.
WHAT WE DO:
fCMO
advisory
gtm
strategy
Fractional CMO and advisory support to guide your go-to-market and scale.
THEY SAID IT BETTER THAN WE COULD
natasha, executive director
T. Colin campbell Center for Nutrition Studies
We brought The Growth Directive on board to handle our digital ads on Google and Meta. Angela is a pleasure to work with. She advises us in all aspects of digital marketing in ways that make sense for our organization specifically, not just generalizations about our industry. Angela is reliable, professional, and has excellent follow up and follow through. We feel like we are in great hands with Angela.
Jeff, Founder & CEO
MB Sentinel
Within minutes of hearing, Angela as a guest speaker on my favorite “How To Founder”Podcast, I felt strongly that she was the person to help magnify MB Sentinel’s goodness!
Sarah, Paid growth
23andMe
Working with Angela has been great, she is extremely knowledgable about all digital channels and has provided support to our customer acquisition team. She has specifically helped me with paid social recommendations, insights, and processes to help grow the channel. She is a valuable asset!
joel, Co-founder & CEO
East Coast Studio
Angela really helped us make sense of our conversion rate optimization strategy. We needed to improve our landing page conversions but had no idea why it wasn't working, and if it was an ad targeting problem or a page problem. Angela is such a pro - superb communication every step of the way and really took away our confusion.