The pattern was impossible to ignore.
THE ORIGIN
STORY
I partner with founders who know they’ve outgrown their current marketing approach. The next stage needs a different level of strategy.
Before The Growth Directive existed, I was already deep in growth marketing.
I was working with fast-growing health and wellness brands. Brands that had momentum. Strong products. Real demand. Many of them were already well past $10M and pushing toward $50M and beyond.
And I kept seeing the same thing: Marketing worked until it didn’t.
This is the stage where guessing gets expensive and clarity starts to matter more than speed.
What changed everything was realizing this wasn’t a one-off problem.
It showed up again and again. Teams doing “all the right things,” but struggling to answer simple questions. Where should we focus next? Which channels actually matter now? What do we stop doing?
Founders weren’t stuck. They were outgrowing the scrappy systems that got them here. And without structure, growth started to feel heavier instead of exciting.
As demand grew, I expanded The Growth Directive to include other experienced growth strategists who understood this phase of growth.
And now I spend my days helping health and wellness founders make growth decisions with more clarity and less guesswork.
I'm Angela, growth directive's FOUNDER.
meet our
growth experts
Growth Expert
Meet Angela.
Angela Frank is the founder of The Growth Directive and a fractional CMO with over 10 years of experience scaling health and wellness brands. She has driven $60M+ in client revenue, managed $30M+ in ad spend, and helps founders navigate the jump from $50M to $100M with clarity and confidence.
Growth Expert
Meet Mitch.
Mitch is a growth strategist with 8+ years of experience building and scaling data-driven marketing systems for health and wellness brands. He specializes in full-funnel strategy, paid media, content, and lifecycle optimization, bringing a logic-first approach that turns strategy into repeatable growth.
Growth Expert
Meet Mitch.
Mitch is a growth strategist with 8+ years of experience building and scaling data-driven marketing systems for health and wellness brands. He specializes in full-funnel strategy, paid media, content, and lifecycle optimization, bringing a logic-first approach that turns strategy into repeatable growth.