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Marketing for the Next Stage of Growth.
As brands grow, marketing complexity increases. More channels, more data, and more pressure to perform can make decisions harder, not clearer. We help health and wellness teams simplify where to focus, align execution across channels, and build marketing systems that hold up as growth accelerates and the business scales into its next stage.
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WHAT WORKED BEFORE ISN’T WORKING ANYMORE.
As brands scale, old strategies start to strain. Channels multiply, results get harder to interpret, and growth feels less predictable than it used to.
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BIGGER BUDGETS DON’T EQUAL BETTER RESULTS.
Ad budgets creep up, expectations rise, and yet it’s still unclear what’s actually driving growth. Without strategy, more spend just adds pressure and uncertainty.
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THAT'S WHERE WE COME IN
We help health and wellness brands bring structure to growth, align strategy with execution, and build systems designed for the next stage of scale.
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Fractional CMO
Growth leadership built for scale.
This level of support is for health and wellness brands that have outgrown scrappy marketing and need experienced leadership to guide the next phase. Through fractional CMO and advisory work, we help you clarify priorities, align your team, and build a growth strategy that holds up as complexity increases and stakes get higher.
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Advisory
Strategic guidance built for high-stakes decisions.
Advisory support is designed for founders who want a clear, experienced perspective as growth gets more complex. We help you think through high-stakes decisions, sort signal from noise, and stay focused on what will actually move the business forward. It’s strategic support that brings clarity and confidence when guessing gets expensive.
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Custom projects
Targeted growth support for specific high-impact needs.
Custom projects are designed for founders who need focused strategy support around a specific initiative, inflection point, or growth challenge. This might include GTM planning, funnel strategy, channel evaluation, or pressure-testing a major growth decision. Because the scope varies, projects are priced custom. Reach out to discuss what you’re working on and whether a project makes sense.
TAKE IT FROM Natasha
You want to work with The Growth Directive.
We brought The Growth Directive on board to handle our digital ads on Google and Meta. Angela is a pleasure to work with. She advises us in all aspects of digital marketing in ways that make sense for our organization specifically, not just generalizations about our industry. Angela is reliable, professional, and has excellent follow up and follow through. We feel like we are in great hands with Angela.
HOW IT WORKS
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First, you'll get clarity.
You understand what’s actually driving growth right now, what’s no longer pulling its weight, and where things are starting to strain as you scale. Instead of reacting to every data point or opinion, you have a clear read on what’s going on.
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Next, you'll get focused growth.
Once it’s clear what matters, everything else gets quieter. You’re no longer trying to do everything at once. Priorities make sense, tradeoffs feel intentional, and your team knows where to put their energy.
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Then, decisions become easier.
With a real strategy in place, decisions stop feeling heavy. You’re not guessing or endlessly debating options. You know why you’re saying yes, and just as importantly, why you’re saying no.
Finally, growth feels sustainable.
Instead of reacting quarter to quarter, growth starts to feel more controlled. There’s structure behind what you’re doing, which makes it easier to scale without everything feeling fragile.
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Will this work for me?
If your startup is growing but decisions feel harder to make than they used to, this is likely a fit. Our work is led by a top 1% growth marketer who has generated $60M+ in client revenue and supported startups through complex scaling stages. If you’re looking for clearer priorities, steadier decisions, and strategy grounded in experience, this work is designed for that phase.
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What’s the difference between fractional CMO and advisory?
Fractional CMO support is more embedded. We help lead growth strategy, align teams, and bring structure to how marketing decisions are made. Advisory is lighter-touch. It’s for founders who want experienced perspective, pressure-testing, and clarity without adding another leader into the day-to-day.
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What do you actually help with?
We help you build and refine your growth marketing strategy so it can support scale, not just short-term wins. That means pressure-testing decisions, setting clear priorities, and bringing perspective shaped by work across different industries and stages. The goal is clarity you can act on, not more tools, tactics, or noise.
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How long until I see results?
Most clients see early wins quickly as we address immediate growth opportunities and remove obvious friction. At the same time, we’re building the foundation needed for growth to hold up as you scale. For most brands, things feel noticeably more stable and predictable by around the six-month mark.
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How do we know if this is the right next step?
If you’re spending more time debating decisions, questioning priorities, or reacting to growth instead of feeling confident in it, that’s usually a signal. This work is about reducing uncertainty and helping growth feel steadier again.
Understand what’s driving growth today, what needs to change, and how to build a strategy that supports your next stage.