Fractional CMO for Mom + Baby Brands
Growth Marketing for the Brands Moms Trust
Smarter growth for health & wellness startups.
Smarter growth for mom + baby brands. Less guesswork, lower CAC, predictable scale. Built to compound, not just convert.
meet The strategist behind $60M in growth
I've spent my career helping founders turn messy marketing into concrete growth. Along the way, I managed $30M+ in ad spend, drove $60M+ in revenue, and built growth systems for some of the fastest-scaling brands in the consumer health and family space.
As a Fractional CMO, I partner with mom + baby brand founders to build the strategy for their next stage of growth — from $5M to $20M and beyond.
What’s getting in the way of your next stage of growth?
Feel familiar?
ads feel like a money pit.
You're spending millions, but you can't tell which channels are actually working—or if your media mix still makes sense at this stage.
too many tactics, not enough strategy.
Every agency brings a new playbook. Nothing ties together into one clear system. You're reacting instead of leading.
growth feels unpredictable.
One quarter looks great, the next feels shaky — and your team doesn't know why. You need something repeatable.
"You want to work with Angela."
We brought Angela on board to handle our Google and Meta ads. In doing so, we found a like-minded partner who is as passionate about what we offer as we are. Angela is reliable, professional, and has excellent follow up and follow through. Angela is a patient and wise guide in the realm of digital ads. She is a great strategizer who knows her way around the digital ads realm in a way that leaves no room for doubt. She is realistic in her recommendations and gets results. Her work is a HUGE asset to our small team.
- natasha, executive director
T. Colin campbell Center for Nutrition Studies
Strategy that's been here before.
Your Growth Challenges? Solved.
I've seen the same scaling struggles across dozens of high-growth consumer brands — pouring millions into ads without clarity, chasing tactics that never connect, second-guessing every decision.
The truth? These challenges are solvable. I've helped founders turn uncertainty into predictable growth — and that's exactly what I bring to every engagement.
Introducing...
the smarter way to scale your Mom + Baby Brand
This isn't about more tactics. It's about building the strategy that takes your brand to $50M without compressing margin. When you partner with me, you'll get clarity, confidence, and a growth engine built to last.
Here's What
You'll get
powered by data
Clarity in the Numbers
Forget dashboard overload.
Angela will show you which metrics matter and how to use them to make confident growth decisions.
Long-term focus
A Strategy for Scale
Instead of chasing disconnected tactics, you'll have a clear, connected system designed to carry your brand confidently from $5M to $20M and beyond.
CONSISTENT REVENUE
Paid Ads That Work
Your campaigns won’t rely on chance. Angela structure your ad strategy to deliver predictable revenue — and build the systems to scale it further.
CHANNEL CLARITY
A Smarter Media Mix.
No more guessing where to spend. Angela will identify the channels driving real growth, cut the ones draining your budget, and map the path to scaling what's working.
Here's What
You'll get
CHANNEL CLARITY
A Smarter Media Mix.
No more guessing where to spend. Angela will identify the channels driving real growth, cut the ones draining your budget, and map the path to scaling what’s working.
powered by data
Clarity in the Numbers
Forget dashboard overload.
Angela will show you which metrics matter and how to use them to make confident growth decisions.
Long-term focus
A Strategy for Scale
Instead of chasing tireless tactics, Angela will give you a clear, connected system designed to carry your brand confidently from $50M to $100M.
CONSISTENT REVENUE
Paid Ads That Work
Your campaigns won’t rely on chance. Angela will structure your ad strategy to deliver consistent, predictable revenue — and create the systems to scale it further.
why founders work with angela
the results you can expect:
Turn your paid advertising into a reliable growth engine.
Gain clarity on the right media mix to double down on what's working.
See predictable, measurable revenue growth quarter after quarter.
Free yourself from scattered agency reports and disconnected tactics.
Step into your next stage of growth with confidence and control.
$60M+
client revenue driven
Top 1%
Growth marketer
(awarded by Hiry)
$30m+
ad spend managed
Scaling Consumer Brands
10+ years
wHAT CLIENTS HAVE TO SAY:
the paid social strategy sarah needed
Working with Angela has been great. She is a valuable asset!
Working with Angela has been great, she is extremely knowledgable about all digital channels and has provided support to our customer acquisition team. She has specifically helped me with paid social recommendations, insights, and processes to help grow the channel. She is a valuable asset!
Joel improved ad efficacy
Angela really took away our confusion.
Angela really helped us make sense of our conversion rate optimization strategy. We needed to improve our landing page conversions but had no idea why it wasn't working, and if it was an ad targeting problem or a page problem. Angela is such a pro - superb communication every step of the way and really took away our confusion.
jackie sold out her retreats
We finally know how to market and sell out our retreat!
We have been working with Angela for just over a year and just love working with her! We've seen an increase in quality leads, better CTRs, and overall better campaign success. She continues to bring great ideas on how to better all our marketing efforts.
Two Ways to Work Together
advisory
fractional
weekly strategy sessions
Ready to get started?
for founders who want expert guidance
for startups ready for hands-on growth leadership.
get started with advisory
material & campaign reviews
clear action steps for growth
hands-on support to run strategy across all channels
weekly meetings with your team
full Ownership of your marketing strategy and media mix
get started with fractional
Async Slack Support