Overview
Total Body Experts, a leading provider of fitness equipment, sought to enhance its digital presence and drive more qualified leads through strategic digital marketing initiatives. Over a 12-month project period, Angela Frank and the team at The Growth Directive successfully implemented a comprehensive SEO strategy and optimized Google Ads campaigns, leading to significant improvements in marketing performance and online engagement.
Objectives
The primary goals for Total Body Experts were to reduce advertising costs, increase marketing qualified leads, and improve overall website engagement through enhanced SEO practices. This involved refining Google Ads campaigns and implementing a robust SEO strategy tailored to Total Body Experts' specific market demands.
Strategy and Execution
1. Paid Search: Google Ads Optimization
Approach
Recognizing the potential to streamline ad spend while increasing lead quality, Angela Frank spearheaded an overhaul of Total Body Experts’ Google Ads campaigns. The approach was meticulously planned, focusing on high-intent keywords, optimizing ad copy, and refining targeting settings to reach more relevant audiences.
Execution
- Keyword Optimization: The team conducted deep keyword research to identify cost-effective yet high-impact keywords that align closely with customer intent.
- Ad Copy Refinement: Ad copies were rewritten to enhance relevance and click-through rates, emphasizing unique selling points and promotions.
- Bid Strategy Adjustments: Advanced bid strategies were employed to optimize spending and improve ad placements across search results.
KPIs & Performance
- Total Ad Spend: Reduced by 10%, achieving cost savings while maintaining ad visibility.
- Marketing Qualified Leads: Increased by 7%, indicating higher ad quality and better targeting of potential customers.
2. SEO Strategy
Approach
The SEO strategy was designed to increase organic reach and improve user engagement on the Total Body Experts website. This involved comprehensive site audits, content strategy development, and ongoing content management to boost the site’s performance and rankings for key terms.
Execution
- SEO Audits: Regular audits were performed to identify and rectify SEO weaknesses across the website, including technical SEO issues and on-page optimizations.
- Content Strategy and Management: A new content strategy was crafted, focusing on creating high-quality, relevant content that addresses the needs and questions of Total Body Experts' audience. This included blog posts, how-to guides, and product reviews.
- Keyword Focus: The focus was on improving rankings for the top 25 targeted keywords by integrating them strategically throughout the site content without compromising user experience.
KPIs & Performance
- Session Length: Increased by 12.40%, indicating more engaging and relevant content.
- Users: Grew by 17.63%, reflecting higher organic traffic and improved visibility.
- Keyword Ranking Improvement: Significant ranking improvements were achieved for the top 25 target keywords, enhancing Total Body Experts’ visibility in search engine results pages.
Results
The comprehensive strategies implemented by Angela Frank and The Growth Directive team led to a remarkable improvement in both paid and organic search metrics for Total Body Experts. By optimizing Google Ads, the company was able to reduce costs while attracting more qualified leads. Simultaneously, the targeted SEO strategy enhanced site engagement and dramatically improved rankings for critical keywords, expanding the brand’s digital footprint.
Conclusion
The success of the digital marketing initiatives for Total Body Experts highlights the effectiveness of well-planned and expertly executed SEO and Google Ads strategies. By focusing on strategic optimizations and data-driven decisions, Total Body Experts not only saw improved marketing performance but also achieved substantial cost efficiencies.
This case study serves as a testament to the capabilities of Angela Frank and The Growth Directive in transforming digital marketing landscapes through tailored strategies that meet and exceed client expectations.
Are you looking to elevate your brand's digital presence and achieve similar results? Contact The Growth Directive today to discover how our expertise in SEO and Google Ads optimization can help your business grow and succeed.
