Building an 8-Figure Pipeline with a Post-Pandemic Growth Strategy for Virtual Xperiences
Consultant: Angela Frank
Project Results
2X
Increase AOV
$14M
Net-new pipeline
125%
Increase in Website CVR
Angela’s impact was immediate and truly transformative. She elevated our marketing organization by bringing clarity, structure, and strategic direction.
Rebecca Merriam
Senior Director @ Hungry VX
“
ABOUT THE brand
Virtual Xperiences is a B2B virtual events company that creates celebrity-led team-building and client engagement experiences for distributed teams. Founded in 2020, the company experienced rapid growth during the remote-work boom and needed to adapt its strategy for a post-pandemic market.
The challenge
Virtual Xperiences experienced strong growth during the work-from-home surge but needed a strategy built for long-term sustainability beyond pandemic demand. The company had raised seed funding but was not planning to raise additional capital, which meant growth needed to be efficient and profitable.
The team included 6 to 9 account executives but limited internal marketing infrastructure. Acquisition channels lacked cohesion, data visibility was limited, and the marketing ecosystem was not structured for scale. With a minimal advertising budget and no appetite for expanding headcount, the company needed a growth engine that the existing team could operate independently after the engagement.
Consultant on this project: Angela Frank
THE APPROACH
THE OUTCOME
As a result, Virtual Xperiences generated an 8-figure net-new pipeline within 12 months while significantly increasing conversion rate, repeat order frequency, and average order value.
Beyond the metrics, the team gained ownership of a structured marketing ecosystem, improved sales enablement, and the ability to continue scaling profitably without additional fundraising or headcount expansion.
Key elements of the approach included:
- Rebuilding the marketing website and completing a digital rebrand
- Establishing reliable dashboards and a consistent reporting cadence
- Diversifying acquisition across paid, organic, and retention channels
- Implementing A/B testing and CVR optimization frameworks
- Strengthening email marketing, re-engagement, and retention systems
- Launching eCommerce functionality and improving GTM strategy for new products
- Creating SOPs and training team members to fully own the system
This created a scalable acquisition engine that did not rely on additional hires or heavy ad spend investment.
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