Achieving 30% Revenue Growth Through Diversified Acquisition for Total Body Experts
Consultant: Angela Frank
Project Results (Year over year)
+17%
organic traffic
+30%
Total sales Volume
-10%
Reduction in ad costs
ABOUT THE brand
Total Body Experts is a commercial-grade fitness equipment provider serving DTC customers nationwide. The company focuses on competitive pricing and expert guidance to elevate the equipment buying experience.
The challenge
Total Body Experts had grown steadily for over a decade, but growth was primarily driven by a commission-heavy outbound sales team. This limited margin expansion and made scaling inefficient.
Despite investing in paid acquisition, the advertising strategy was unprofitable and managed by an underperforming agency. eCommerce infrastructure was under-leveraged, customer acquisition costs were high, and acquisition channels lacked diversification.
The business needed to transition from sales-led growth to a more scalable, marketing-led engine.
Consultant on this project: Angela Frank
THE APPROACH
THE OUTCOME
As a result, Total Body Experts increased revenue by 30% while reducing advertising costs.
Beyond the metrics, the team gained clearer performance visibility, stronger sales and marketing alignment, and a diversified acquisition strategy that reduced reliance on outbound sales and discount-driven growth.
The company is now positioned for scalable, marketing-led expansion.
Key elements of the approach included:
- Resetting paid media strategy and improving agency oversight
- Implementing lifecycle automation to capture abandoned revenue
- Strengthening sales and marketing alignment through improved CRM adoption and shared reporting
- Establishing reliable dashboards for real-time performance visibility
This created a more efficient and accountable marketing engine.
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Whether you’re pre-revenue or scaling, having the right acquisition strategy and structure in place makes all the difference. Let’s talk about where you are, what’s getting in the way, and how to create momentum.
