Achieving 10X ROI with a Digital-First Growth Strategy for Venus Med Spa

Consultant: Angela Frank

Project Results

2X

Repeat purchase frequency

10X

ROI from paid search

150%

increase Organic instagram bookings

ABOUT THE brand

Venus Med Spa is a multi-location medical aesthetics provider operating across Florida and Illinois. Since 2009, the brand has focused on making injectable treatments more affordable and accessible, growing into one of the nation’s largest medspas.

The challenge

Venus Med Spa’s early growth was fueled by its shopping mall location strategy. For years, foot traffic created a steady stream of new clients and predictable revenue.

However, as mall traffic declined year over year, acquisition became less reliable. The business was increasingly dependent on discount-based promotions to drive bookings, compressing margins and limiting long-term brand equity.

Digital channels were underdeveloped, and reporting lacked clarity. To continue scaling, Venus Med Spa needed a cohesive digital-first strategy that could generate consistent demand and improve profitability.

Consultant on this project: Angela Frank

THE APPROACH

THE OUTCOME

As a result, Venus Med Spa established paid search as a high-performing growth lever with a 10X ROI and increased organic Instagram bookings by 150%.

Beyond the metrics, the company reduced its dependence on discounts, improved repeat purchase behavior, and built a cohesive digital acquisition engine that no longer relied on foot traffic for growth. The business transitioned from location-driven demand to scalable, marketing-led demand.

To address this, we focused on modernizing the growth strategy and shifting toward digital-first acquisition, with an emphasis on profitability and repeat behavior.

Key elements of the approach included:
  • Establishing reliable dashboards and performance reporting for better decision-making
  • Refreshing brand identity and ensuring consistency across digital channels
  • Building structured Instagram acquisition funnels
  • Launching and optimizing paid search as a new scalable channel
  • Testing paid social and evolving promotion strategy to reduce discount dependency

This allowed the team to build predictable acquisition outside of mall traffic while strengthening retention and brand positioning.